Evangelion: 3.0 You Can (Not) Redo is set to open in Japanese theatres on 16 Nov 2012, and it has been announced that the first 6 minutes 38 seconds of the movie will be airing on NTV just one day before the film opens. The special preview will air immediately after the screening of Evangelion: 2.0 You Can (Not) Advance.
If you had caught the first 7 minutes, I’m sure anyone would be hooked. Looks like a really effective marketing to get everyone excited about the movie, so they would rush to the theatres the next day to catch the movie.
Source: Gigazine
