Every year the good folks at Glico Japan celebrate Pocky Day on 11 Nov. Of course, this is an exceptionally special year where we get to celebrate Pocky Day on 11/11/11. Thus Arashi member Ninomiya Kazunari is featured in this commercial to make sure everyone remembers that special day.
On a side note, 11.11.11 is also the day for Anime Festival Asia. Hope to see everyone there! XD