During your summer trip to the beach, you might be bringing along a watermelon to help quench your thirst. If the last thing you want is to bite into a warm watermelon, then you might want to consider buying this ridiculous portable watermelon cooler.

Of course, such luxury doesn’t come cheap and this weird looking cooler will set you back by 19,950 yen.

Source: Joybond JP via DVICE

But then considering the ridiculous prices that watermelons are being sold for in Japan, a watermelon cooler doesn’t sound that crazy after all.