In conjunction with the premier of Evangelion 2.0 movie, the Nerv cellphone was also launched on Saturday. Actress Natsuki Katou [加藤夏希] made a guest appearance in a Nerv unifrom to help promote the mobile phone.
Source: Mainichi Mantan
Actually I think there isn’t any marketing that is required since those phones are selling like hot cakes. I bet they had all been snapped up by now.
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The NERV phones are marketing items themselves but additional material won’t hurt =3
She also promotes some anti underarm sweat thingie
http://japansugoi.com/wordpress/natsuki-kato-avoids-perspiration-stains-using-riff/