To celebrate the launch of the new Nintendo DS game – Yume Neko DS 『夢ネコＤＳ』, Sega has collaborated with Cat Café Calico to organize a special launch events for cat fans.

From 26 March 26th to 06 May, cat lovers who visit Cat Café Calico will receive a special Yume Neko DS postcard.

For those of you that are unfamiliar, Cat Cafe Calico is a popular hangout for cat lovers, where people come in to take a break from their hectic life and just play around with the 18 resident cats and 1 dog.

Source: Famitsu and ITmedia

I think its a brilliant marketing concept by Sega. Now who can resist cute cats like this:

To see more of the photos of these cute cats, you can head over to the coverage by Famitsu and ITmedia, or just visit Cat Café Calico official site.