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Only 40% of Japanese Play Online Games

Submitted by Alafista on Saturday, 8 March 20084 Comments

Do you play online games? Well, here’s an interesting survey by MyVoice on the online gaming behavior of Japanese.

Only 40% of Japanese Play Online Games

This survey was conducted on February 01st to 05th, and it surveyed 15,447 members through an internet-based questionnaire. 54% of the sample was female, 2% in their teens, 16% in their twenties, 37% in their thirties, 28% in their forties, and 17% in their fifties.

Q1: How interested are you in online games? (Sample size=15,447)

Really interested 6.1%
Quite interested 20.7%
Can’t say either way 12.4%
Not very interested 26.5%
Not interested at all 34.3%

Q2: On what sort of device do you usually play online games? (Sample size=15,447, multiple answer)

Windows PC 27.3%
Portable games machine 14.5%
Home console 12.9%
Mobile phone 9.9%
Macintosh 1.1%
Other 0.4%
Don’t play online games (to Q8) 59.9%

Q3: For how long have you been playing online games? (Sample size=online gamers)

Less than a year 23.7%
One to two years 16.9%
Two to three years 15.6%
Three to four years 8.4%
Four to five years 5.3%
Five or more years 18.5%
No answer 11.6%

Q4: About how often do you play online games? (Sample size=online gamers)

Almost every day 11.3%
Four to six days a week 7.5%
Two or three days a week 13.1%
Once a week 16.9%
Less than that 39.1%
No answer 12.1%

Q5: About how much do you spend per month playing online games? (Sample size=online gamers)

Play free games only 66.3%
Up to 999 yen 11.5%
1,000 to 1,999 yen 5.1%
2,000 to 2,999 yen 2.4%
3,000 to 4,999 yen 1.5%
5,000 to 9,999 yen 0.8%
10,000 to 29,999 yen 0.4%
30,000 to 49,999 yen 0.0%
50,000 to 99,999 yen 0.1%
100,000 yen or more 0.0%
No answer 11.8%

Q6: What kinds of online games do you play? (Sample size=online gamers)

Puzzle game 36.1%
Table game 34.6%
Card game 28.2%
Action game 11.3%
Simulation game 10.7%
Sports game 9.6%
Shooting game 4.5%
Race game 3.9%
War game 3.2%
Other 10.8%
No answer 12.6%

Q7: What caused you to get started playing online games? (Sample size=online gamers, multiple answers)

Saw it on an internet game site 38.8%
Friends, family recommended it 23.3%
Saw internet advertisement 10.7%
Software came with PC, mobile device 9.9%
Game I wanted to play had online element 8.2%
Saw family members playing it 6.7%
Saw an internet word-of-mouth site 4.8%
Saw a television advertisement 3.5%
Saw a magazine column 1.8%
Saw it on television news or other program 1.5%
Saw an advertisement in a magazine 1.0%
Saw a newspaper column 0.6%
Saw an advertisement in train, station, etc 0.5%
Saw a newspaper advertisement 0.4%
Saw it on a flyer being passed out on the street 0.2%
Other 3.4%
Can’t remember 7.7%
No answer 12.5%

Q8: What image do you have of online games? (Sample size=15,447, multiple answer)

Geekish 25.6%
Easy to get into 23.1%
Expensive to play 21.6%
For young people 20.8%
Lots of bad-mannered players 17,2%
Fun intercourse between players 14.5%
Complicated instructions and difficult to understand 13.4%
Lots of trouble between players 13.2%
Can design my own avatar 11.4%
Lots of system trouble 10.1%
Beautiful graphics 7.8%
Insufficient user support 6.6%
Lots of things to do so won’t get bored 6.4%
Difficult to register 6.2%
None of the above 14.9%
No answer 3.6%

Source: WhatJapanThinks

Summary: Seems like Japanese are not so into online gaming. In addition, about 66% of them who play online games only play free games. I’m wondering if language is a major barrier to Japanese playing online games since alot of paid online games such as WoW are in English. I’m also guessing Japanese games prefer then consoles and portable gaming machines more.

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