Japanese Really Love Chocolate
Here’s an interesting fact, Japanese really love eating chocolate! Less than 4% of Japanese polled said they didn’t enjoy chocolate.
WhatJapanThinks summaries a nice survey on MyVoice where Japanese men and women were expressed their preference on chocolate.
Over the first five days of December 2007 14,628 members of the MyVoice internet community completed the internet questionnaire. 54% of the sample was female, 2% in their teens, 16% in their twenties, 40% in their thirties, 27% in their forties, and 15% in their fifties.
Q1: Do you like chocolate? (Sample size=14,628)
Like it 61.0% Like it to some extent 26.4% Don’t care either way 8.9% Dislike it to some extent 2.5% Dislike it 1.2%
Q2: What kinds of chocolate do you like? (Sample size=14,628, multiple answer)
Milk chocolate, cream chocolate 48.2% Fresh chocolate 43.2% Bitter chocolate, dark chocolate 40.7% Chocolate with nuts 33.6% Chocolate truffle 31.0% Pan-work chocolate, chocolate-based sweets like Smarties, chocolate M&M’s 26.4% White chocolate 25.1% Enrobing chocolate, chocolate-coated sweets like Kit-Kats 22.0% Chocolate snack, Koala no March is one Japanese example 20.8% Ganache, thick chocolate and cream mix found usually in cakes and other desserts 14.5% Pure chocoloate, cocoa butter only or cocoa mass and cocoa butter only 14.2% Functional chocolate, Gaba is one popular form 8.5% Chocolate bon-bons 7.8% Hand-made chocolate 7.3% Shell chocolate, shell of melted then set chocolate over other foods 5.8% Other 1.1% Love all types of chocolate 11.3% No particular type I like 4.6% No answer 0.1
Q3: At what sorts of times do you often eat chocolate? (Sample size=14,628, multiple answer)
As a snack 68.4% When tired 62.6% When I want something sweet 56.3% When I get a little empty stomach 32.1% Just when I want something in my mouth 26.9% When spending time with my family 19.0% When feeling overwhelmed with stress 15.8% When gathering with friends 15.4% As a snack with alcohol 14.3% At my desk at work 13.7% To enjoy some time with myself 9.3% When engaged in outdoor or leisure activities 8.6% At a home party 6.9% When driving 3.7% When sleepy 2.5% After sports 2.4% When I have some extra money 2.2% On special days 1.9% Other 2.0% No particular time 6.7% No answer 0.2%
Q4: When eating chocolate, what do you often drink along with it? (Sample size=14,628, multiple answer)
Coffee 55.1% Black tea 28.4% Green tea 21.8% Oolong tea 12.3% Whisky 6.7% Fruit juice 6.0% Carbonated drink 5.5% Mineral water 5.2% Wine 5.0% Beer, beer-like drinks 4.4% Chuhai, shochu 3.4% Brandy 3.2% Sake 0.8% Other 5.8% No particular drinks 18.6% No answer 0.3%
Q5: Do you buy chocolate for you to eat yourself? (Sample size=14,628)
Often buy for myself 30.8% Sometimes buy for myself 43.9% Rarely buy for myself 18.9% Never buy for myself 5.3% No answer 1.0%
Q6: There are many opinions and reasons related to chocolate. From the following list, select those that you know about, agree with, or do, etc. (Sample size=14,628)
Buy and store as a snack 48.7% Never fails to cheer me up 24.8% Buy as a treat for myself 22.9% Can get me over mental stress 18.5% Buy it as a gift to a special person 17.7% Smell effective for heightening my mental faculties 10.5% It’s part of my daily routine 8.8% A food with dreams or romance 8.1% There are memories associated with chocolate 7.6% Effective against arteriosclerosis, hardening of the arteries 6.6% It’s a product that allows me to express my feelings to a special someone 5.2% Rich in minerals 5.0% Buy it for family celebrations 3.8% The food of the gods 2.6% Contains ingredients effective against tooth decay 1.7% Effective against hayfever 1.4% None of the above 23.3% No answer 0.6%
Summing up: The survey left out Pockey, which I’m a big fan of. But I guess it would be somewhere near the 26% whom prefer Smarties or M&Ms and the 22% whom prefer Kit-Kats.
So how about you people? Do you love chocolate? I get a pack or two when I go shopping for groceries. Its almost part of my daily diet （*´▽｀*）
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