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40 million yen for placing Haruhi Ad

Recently the buzz has all been around Season 2 of Haruhi announcement in Asahi Shimbun. But has anyone wondered how much it cost KyoAni to place that ad?

Haruhi Season 2 Newspaper Ad

Apparently some Japanese guy had ran through the cost simulators for the various big newspaper and found that it cost approximately 39,855,000 yen to place the full page black and white ad in Asahi Shimbun. Thanks to my friend nya-ko for providing the link and information.

Anyway, the rest of the figures are provided below for the various newspaper agencies:

  • Yomiuri (largest newspaper circulation), cost 47, 910, 000 yen
  • Asahi (2nd largest), cost 39, 855, 000 yen
  • Mainichi, approximately 25, 920, 000 yen
新聞名 販売部数 (部) 全面広告料金 (円) 一部あたりの広告料金 (円)
読売新聞 10,024,619 47,910,000 4.78
朝日新聞 8,093,885 39,855,000 4.92
毎日新聞 3,974,559 25,920,000 6.52

Seems like they have a large budget for Season 2 to be doing such extravagant marketing. It does certainly seems like what our eccentric Haruhi-sama would do if she was placed in charge.

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I'm the chief otaku of this website and I hope to spread the love for Japanese culture. Explore exciting new happenings with me as a member of the IXUS Style Council. Connect with me on FlickrFacebook, & Twitter. Subscribe to this site via RSS Feeds.

4 Responses to 40 million yen for placing Haruhi Ad

  1. The_Observer says:

    Yeah and they can easily get back triple that amount with their current runaway successes

  2. eddie. says:

    Isn’t it just insane how much it costs? I’d be happy to host that ad on my site for Â¥400! Hahahahaha…

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